‘A year ago, I underwent a three-month coaching programme with John. I’m a self-employed copywriter. At the time, I was financially stuck. For years, I’d been in the habit of undercharging, even though I knew I was worth more, much more. As a result, I was finding it hard to pay the bills and it was causing me constant stress.

John helped me realise that it was my own thinking that was keeping me stuck.

Every time I prepared a quote, unhelpful thoughts would cross my mind such as: “Is that price fair? Would I pay that fee? What if it’s too expensive and the prospect doesn’t accept it? I’d love to do this work so much that I’d do it for no money…”

Through the coaching, I gradually learned to disconnect myself from my thoughts, especially the unhelpful ones.

I started increasing my prices and issuing quotes that were more realistic. I didn’t lose a single client. As if by magic, I won some corporate clients that I felt I could charge a ‘proper’ fee. I also attracted some regular well-paid training work.

One year on, and my accountant has just done my tax return.

“I don’t believe it! You’ve made three times as much money this year as last year,” he told me.

I’m still working as many hours as before, but with fewer clients and for more pay.

It’s more fulfilling, has allowed me to do some home improvements that were much needed, and my levels of stress have reduced.

I had no idea the tension I was under showed so much. These days, people tell me I look more serene.

In fact, I recently bumped into an old workmate I hadn’t seen for ages. At first, she didn’t recognise me, as she thought I was my younger sister.

I credit the ideas that John introduced me to. Jackie Barrie 

‘John has really helped change my thinking, increased my confidence and reduced my anxiety. I feel anything is achievable and feel that John has improved not only my business life but personal life as well. Highly, highly recommended!’  Geoff Buckland, IFA, Pension and Investment Specialist.

‘I was first introduced to John Dashfield around June 2015, by a delegate whom I was on a Financial Planning course with. After an initial discussion with John, I was intrigued about  how he said we create our experiences in life, through the 3 Principles of Thought, Mind & Consciousness and how these 3 P’s could have a profound effect on how we do business.

This has really leaded to some profound shifts in life for me! None more than the realisation that for years, I played the victim in many areas of my life and allowed superstitious thinking to old me back in so many ways, from a personal and business point of view! Once we get to understand how our experiences are created, it really does give us a sense of freedom to operate outside of the illusory way we are conditioned to think.

I really do recommend the coaching that John offers. I have been on many coaching programmes before but this is the first coaching programme which deals with the “cause as well as the effect”. If you are looking to connect with your client’s on a deeper level and get to know yourself better in the process, then John Dashfield’s coaching programme is for you.’ Scott Stackhouse

‘I’ve been working with John over the last six months, and in that time John has helped transform and enrich all aspects of my life, from clarity in the business environment, to a deeper personal understanding with relationships, to even improving the mental aspect of my golf game!

John uniquely enhances the potential we all have inside of us, and guides us to a place we already know and have been, but may not have realised or appreciated. I have and would highly recommend John to anyone.’ Alex Lester, Managing Director, Elevate2

‘John has been an incredible source of inspiration. Every contact with John is of high value and provides an insightful experience. John is creative, mindful and an excellent resource to call upon, his moments of clarity are infectious and he’s a highly experienced, powerful coach. I’d highly recommend anyone looking to improve themselves or their organisations through John’s services.’ Jackie Briscoe, Head of Human Resources at Square Group

‘As a Sole Trader I had been working on my own for nearly 10 years. I wanted to step the company up a gear but didn’t have anyone to bounce ideas off. John really helped me focus on what I wanted to achieve with the business and take it to the next level. It was amazing to find out that I actually have the answers to my problems. John helped me see ‘the wood from the trees’ and realise that when properly focused and calm nothing is too big a hurdle. The result has been growth in the right direction for the company. John helped me work out how to expand at a suitable rate whilst letting me concentrate on the areas that I’m best at.’ Scuta Salamanca, owner of Soviet Science Music

‘John has completely transformed my approach to work and everyday life. Facing an unsettling period of change, John has been brilliant at preparing me for the next chapter and I can’t recommend him highly enough!’ Millie Monroe, Human Music and Sound Design

‘John has been working with me and a couple of other senior executives in Square since August 2010. John came to me via a colleague as I didn’t even realise I needed coaching at the time! My sessions with John have been incredibly valuable to me. Some things were quite obvious, once he’d pointed them out to me. He helped me to reset my priorities, deal with situations and people differently, re-evaluate my own goals and equally as important… my work/life balance.

 He spent a good amount of time with me explaining the psychology of the mind too, which helped me understand why some people around me don’t see things in the same positive way that I do. He also made me learn how to let go of certain thoughts and not let them keep me awake all night.

 I would recommend John for anyone who wants a calm, balanced but challenging coach to help them improve.’ Darren King, CEO, Square i International

‘My coaching with John has allowed me to have a deeper understanding of myself and the nature of personal performance.  What this means is that I have been able to apply what I have learnt to significantly improve my performance, even at a time when the environment is more challenging and competition greater than ever.

In my role as Sales Director and board member my ability to think clearly is paramount. By understanding how I can access that clarity with far greater ease I have been able to bring more insight and creativity into my work. That clarity has also brought the benefit of deepening my relationships both at work and at home.   

The impact of a healthy state of mind is often underestimated in business. By understanding what creates a healthy state of mind it leads to greater performance and realised potential.’   Shiten Patel, Sales Director, Square Group

‘His ability to communicate is second to none in my experience, and his knowledge and skill with language and the clues it offers to thought processes are exceptional. John is truly able to listen, draw out the ideas from you, and reprogram your thinking to create major and revolutionary change.

Combined with his business experience and training, this is someone who really will help you to achieve not only greater success, but more peace of mind and harmony along the way. Wherever you are in your business or personal life, you’ll be surprised and delighted by where a conversation with John will take you. Don’t prevaricate, just call him.’ Andy Jervis, Chesterton House Financial Planning

‘Working with John Dashfield as my coach has resulted in a truly transformative experience. In the past 12 months I have significantly grown my business, learned more about myself and enriched my life in many ways.’  Richard Foster, Open Door IFA

‘With his laser-like coaching skills he brings awakening and change to individuals and companies rapidly and very effectively. He is one of a rare breed of coaches and enlightened souls who walk the walk as well as talking the talk. I can’t recommend John highly enough.’ Tristan Soames 

‘I have been fortunate enough to have used John’s services on a number of occasions. He is completely genuine with an acute ability to listen, understand and challenge with the result of helping others achieve great results. I have also heard John present and deliver training sessions which are always entertaining, engaging and useful.’  Catherine Gallagher, Ethical Adventures

‘John has a great ability to drill down to the heart of any issue, flush out the key elements and help his client decide on the best course of action, amazed that this has not been obvious before. He does this in a very personable and unassuming style, and I challenge anybody to not get tremendous benefit from his input.’  Martin Greensted, Paxton Associates

‘John is a fantastic coach who got straight to the heart of my problem with presenting. I’m an accountant so always reserved but John’s results were tremendous!’ Julie Ward, The Tax Hut Ltd

‘John has enabled me to focus on finding solutions to strategic problems and develop a culture of “reaching a new personal best”. The hard facts – revenue, profits, fulfilment all at record levels with new targets in sight.’  Dominic Thomas, Solomon’s IFA

‘I know John to be a man of huge integrity – he walks his walk. In helping John define his business proposition, I saw him channel his knowledge and energy into creating a unique programme able to help others achieve their goals and live their best life. His dedication and passion shines through every communication and every conversation. I warmly recommend John to clients, suppliers and associates.’  Julie Lawford, Marketing Specialist

‘John’s style is to listen and question rather than to directly advise and thus he has encouraged me to really look closely at all aspects of my business. I started the process with a degree of cynicism about coaching – now I cannot recommend it highly enough!’ 
John Young, Managing Director JYC Global Ltd

‘Working with John I have transformed my business from a transactional model to a relationship based model. He has coached and guided me through the process of taking my communication and business skills to a new level, which has given me a solid foundation to build a business I’m truly proud of. The result of this is that I’m creating a good long-term recurring income base, finding my work far more personally rewarding and feeling confident about the future.’  Matthew Spain-Warner, True North

‘John introduced me to one of his clients where I have been able to see first hand the highly significant contribution he has made to the way the owners manage and run their business. His involvement has been critical to the successful management of critical changes affecting the business.’ Bruce Page, Bruce Page Flexible Resourcing

‘John is a talented and truly knowledgeable individual when it comes to the business world, when I first started out he gave me some of the best advice that I have had in my journey as a business owner. I would firmly recommend John to anyone.’ James Rees, Chief Information Security Officer, Razor Thorn Security Ltd

‘John was very helpful and his advice was very valuable. He has added to the success of this business. I would recommend his coaching sessions if you are looking to move your business forward.’ Angela Melanophy, AM Mortgages and Financial Services